Delivery
systems in personal care market are
expected to grow over the forecast period owing to the increasing disposable
income and growing product effectiveness. The other drivers of this market are
changing lifestyle, increasing population, and technological advancements.
Delivery system is one of the important integral parts of the personal care
market, because it is very important that product should reach on time to their
end customer. Both delivery system and personal care products are directly
proportionate to each other. If the personal care market will grow than by
default delivery system will also improve and vice-versa. Increasing disposable
income is one of the key factors for this market, as people will have more
disposable income in their hand, they will invest more on the personal care
products. Growing population is also one of the key factors. As population is
increasing, the demands for personal care products are also increasing. So the
met with the global demand, the personal care market should opt for better
delivery system, otherwise company may face difficulties in sustaining in the
market. There are huge unmet opportunities available for the investor or
manufacturer.
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System
Insights
Delivery
systems in personal care market are segmented on the basis of forms, into foam
delivery systems, activated delivery systems, starch-based systems and
substrate-based systems. Among these, activated delivery systems held the
largest market share as of 2013. The reason for its dominance is that it is
controlled and activated by bio-chemical, chemical and physical facilities or
processes by the energy supplied externally. The further segments of activated
delivery systems are, classified into osmotic pressure activated, Hydrodynamic
pressure activated, vapor pressure activated, mechanically activated,
sonophorosis activated, Iontophoresis activated, and hydration activated. On
the basis of products, the market is segmented into intomillicapsules,
microcapsules, phospholipids and liposome’s based delivery systems. Liposome is
the fastest growing market, as globally median age is increasing, so this
product provides anti-ageing facility to look younger and beautiful.
Regional
Insights
Geographically,
the Delivery systems in personal care market are studied with respect to four
regions such as North America, Europe, Asia Pacific and RoW. North America is
dominating the market followed by Europe, owing to the availability of strong
delivery channel, consumer demands, huge variety of personal care products,
availability of mass stores or luxury stores, better delivery system, presence
of strong research & development, increasing advanced technologies and
availability of disposable income. As we know that both North America and
Europe are highly developed regions. People here in these regions are more
concerned about their personal looks. So these people spend like a hell on the
personal care products. In the upcoming forecast period, most of the domestic
and international players are focusing on the emerging market, such as China
and India, as these markets are lucrative in nature and owe towards untapped
opportunity. These countries are growing rapidly in the personal care market.
India and China are the world leader in the global population. As these
countries are developing at a rapid rate, so market of personal care products
has increased tremendously. People are investing a lot on the personal care
products to look young and beautiful.
Competitive
Insights
The major
market players in the delivery systems in personal care market are Norelco
Consumer Products Company, Conair Corp, HoMedicsInc,Panasonic Corporation, GABA
GmbH, Remington Products Company, Lipotec, Arch Chemicals, and BASF. As this
market is highly competitive in nature, so the companies are focusing on the
various strategies such as merger & acquisition, innovation, better
customer service supports and collaboration to reduce competitions. Conair
Corporation is one of the market leaders in this segment. It has always followed
the strategy of acquiring newly established profitable companies. Few companies
acquired by Conair Corporation are, in 1989, it acquired Cuisinart, in 1998 it
acquiredWaring Products, in 2007 it acquired Allegro and in 2005, it acquired
Jarden.
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