Delivery
systems in personal care market are expected to grow over the forecast
period owing to the increasing disposable income and growing product
effectiveness. The other drivers of this market are changing lifestyle,
increasing population, and technological advancements. Delivery system is one
of the important integral parts of the personal care market, because it is very
important that product should reach on time to their end customer. Both
delivery system and personal care products are directly proportionate to each
other. If the personal care market will grow than by default delivery system
will also improve and vice-versa. Increasing disposable income is one of the
key factors for this market, as people will have more disposable income in
their hand, they will invest more on the personal care products.
Growing population is also one
of the key factors. As population is increasing, the demands for personal care
products are also increasing. So the met with the global demand, the personal
care market should opt for better delivery system, otherwise company may face
difficulties in sustaining in the market. There are huge unmet opportunities
available for the investor or manufacturer.
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System Insights
Delivery systems in personal
care market are segmented on the basis of forms, into foam delivery systems,
activated delivery systems, starch-based systems and substrate-based systems.
Among these, activated delivery systems held the largest market share as of
2013. The reason for its dominance is that it is controlled and activated by
bio-chemical, chemical and physical facilities or processes by the energy
supplied externally. The further segments of activated delivery systems are,
classified into osmotic pressure activated, Hydrodynamic pressure activated,
vapor pressure activated, mechanically activated, sonophorosis activated,
Iontophoresis activated, and hydration activated. On the basis of products, the
market is segmented into intomillicapsules, microcapsules, phospholipids and
liposome’s based delivery systems. Liposome is the fastest growing market, as
globally median age is increasing, so this product provides anti-ageing
facility to look younger and beautiful.
Regional Insights
Geographically, the Delivery
systems in personal care market are studied with respect to four regions such
as North America, Europe, Asia Pacific and RoW. North America is dominating the
market followed by Europe, owing to the availability of strong delivery
channel, consumer demands, huge variety of personal care products, availability
of mass stores or luxury stores, better delivery system, presence of strong
research & development, increasing advanced technologies and availability
of disposable income. As we know that both North America and Europe are highly
developed regions. People here in these regions are more concerned about their
personal looks. So these people spend like a hell on the personal care
products. In the upcoming forecast period, most of the domestic and
international players are focusing on the emerging market, such as China and
India, as these markets are lucrative in nature and owe towards untapped
opportunity. These countries are growing rapidly in the personal care market.
India and China are the world leader in the global population. As these
countries are developing at a rapid rate, so market of personal care products
has increased tremendously. People are investing a lot on the personal care products
to look young and beautiful.
Competitive Insights
The major market players in the
delivery systems in personal care market are Norelco Consumer Products Company,
Conair Corp, HoMedicsInc,Panasonic Corporation, GABA GmbH, Remington Products
Company, Lipotec, Arch Chemicals, and BASF. As this market is highly
competitive in nature, so the companies are focusing on the various strategies
such as merger & acquisition, innovation, better customer service supports
and collaboration to reduce competitions. Conair Corporation is one of the
market leaders in this segment. It has always followed the strategy of
acquiring newly established profitable companies. Few companies acquired by
Conair Corporation are, in 1989, it acquired Cuisinart, in 1998 it acquiredWaring
Products, in 2007 it acquired Allegro and in 2005, it acquired Jarden.
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